DESCRIPTION OF DUTIES

1. Drive all Lead Generation efforts, including developing messages, setting strategy, developing forecasts, executing, and measuring results
2. Create, manage and monitor performance for all Lead Generation initiatives including email campaigns, content marketing, nurture programs, webinars, events, partner channels, SEO,
SEM/paid channels, and other opportunities to drive revenue
3. Model and forecast results; conduct A/B tests and use a data-driven approach to refine and enhance outcomes in order to hit KPI targets like inquiries, MQL, and sales active pipeline
4. Develop and execute content strategy, and oversee creation of content and messaging to support strategies. Ability to create content is a huge plus
5. Bring creative ideas to the table on how we can generate new leads for our sales team. Innovate other scalable approaches to driving revenue growth (i.e. growth-hack)
6. Update CRM with notes, as required
7. Collaborate with Sales to drive maximum integration

CULTURE AND PERKS

We are excited about what we do because:
1. You will really like each of your peers - they are smart, driven, interesting, and very human
2. We have a small, but awesome team, a collaborative environment, bias for each team member to have lots of independence
3. The problems we are trying to solve are challenging, and I am sure you would agree if you were to see it in action
4. We are solving a real problem, that has no good solutions
5. Our enterprise customer base grew 2x, despite the tiny team we have; to me this is a testament to the product and the market
6. We work with large companies (e.g., SAP, 7-Eleven, Snapchat etc) that companies our size can only dream of having as customers



MUST-HAVES

1. 4+ years of experience in B2B SaaS marketing with a proven track record of driving growth in a lead generation role
2. Demonstrated track record of beating the lead quota
3. Ability to plan, develop and execute
4. Knowledge of B2B marketing methods (specifically lead generation), Martech tools (such as Hubspot, Marketo, Intercom, Yesware etc.) and strategies
5. Demonstrated ability to manage leads, funnels, nurture strategies, drip marketing, digital, online, and live events
6. Clear and concise communications skills with an ability to present results to a group
7. A good mix of creative and analytical thinking
8. Experience with product and corporate marketing
9. Strong bias to be part of a small but high-quality team that has a bias for independence ownership
10. Bachelor’s degree required


OTHER IMPORTANT INFORMATION

WHAT IS THE AVERAGE SALES CYCLE?: 6-8 months

RELOCATION: Role is based in NYC

WHAT IS THE TEAM STRUCTURE: (I.E. HOW MANY PEERS)? 10

REPORTS TO: Founder

REMOTE WORK: No

TRAVEL: 0-5 days per month

VISA: US Citizens and Permanent Residents

BENEFITS: Medical Ins., Dental Ins., Vision Ins.